Senior Manager, Paid Social

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Senior Manager, Paid Social

£40,000 – £45,000 + 6% bonus + benefits
London

 

Our client

Off the back of a very successful 2020, we’re continuing to search for exceptional talent to join an integrated healthcare marketing and communications agency.

With data at their core – driven by their 150-strong global team of Data Scientists, Analysts and Researchers – their clients benefit from the latest advances in artificial intelligence and machine learning.

The London office is 200-strong and is one of 18 offices located in major healthcare hubs around the world. They are a friendly and social bunch with an entrepreneurial spirit, working with 24 of the top 25 pharma brands including Roche, Bayer and GSK as well a number of biotech, medical devices and tech startups.

Their mission is to make the world a healthier place through effective healthcare marketing and communications. In order to fulfil this, they cultivate a diverse culture that is reflective of the world around us.

The role

Data and Insights is at the core of this agency. Paid media is an important performance-driven method to reach key stakeholders in healthcare and has therefore led to incredible team growth.

We’re hiring for a Senior Manager, Paid Social to lead on day-to-day channel planning and measurement for clients.

The responsibilities
  • Take charge of audience-led planning and responsibility for leveraging previous performance measurement.
  • Develop campaign measurement frameworks with projected metrics and benchmarks for each channel.
  • Collaborate with creative, social, digital media and tech teams to recommend the most effective media and channels for successful campaigns.
  • Manage the test-and-learn roadmap for audience segments across EMEA.
  • Translate complex data sets into insights, working directly with leads to ensure a data-centric approach is used throughout the agency.
  • Work with the paid team and clients to deliver high-quality, data-led campaigns.
  • Oversee ongoing daily and weekly reports from the paid media spend, assessing daily spend, performance, and suggest optimisation strategies.
  • Mentor and guide junior team members.
A Senior Manager, Paid Social should be
  • An expert user of Google Analytics and / or Adobe Analytics.
  • Able to weave together metrics from online and offline channels.
  • Knowledgeable in paid social tools such as Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads manager.
  • Confident in advising on new measurement tools.
  • Experienced with Google Campaign Manager, Display and Video 360.
  • Familiar with CMS analytics like Sprinklr, Khoros and Hootsuite.
The perks
  • 25 days holiday + bank holidays + an extra 4 days off at Christmas.
  • Private healthcare and private dental insurance.
  • Competitive pension plan (6%), income protection, life assurance.
  • Health cash plan, wellness allowance and mental wellbeing programme.
  • The opportunity to take a paid sabbatical after 5 years of service.
  • Cycle to work scheme and a remote GP service.
  • Wellness and education programmes.
  • Ongoing training and development.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

 

 

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