Senior Director, Performance

  • Permanent
  • London
  • Posted 3 months ago

match digital.

Your digital & tech recruitment partner.

Senior Director, Performance

£65,000 – £75,000 + 8% bonus + benefits
London

 

Our client

Off the back of a very successful 2020, we’re continuing to search for exceptional talent to join an integrated healthcare marketing and communications agency.

With data at their core – driven by their 150-strong global team of Data Scientists, Analysts and Researchers – their clients benefit from the latest advances in artificial intelligence and machine learning.

The London office is 200-strong and is one of 18 offices located in major healthcare hubs around the world. They are a friendly and social bunch with an entrepreneurial spirit, working with 24 of the top 25 pharma brands including Roche, Bayer and GSK as well a number of biotech, medical devices and tech startups.

Their mission is to make the world a healthier place through effective healthcare marketing and communications. In order to fulfil this, they cultivate a diverse culture that is reflective of the world around us.

The role

Data and Insights is at the core of this agency. Paid media is an important performance-driven method to reach key stakeholders in healthcare and has therefore led to incredible team growth.

We’re hiring for a Senior Director, Performance with a solid understanding of how to develop opportunities through paid promotions and performance measurement.

The responsibilities
  • Lead paid team members and act as the day-to-day paid lead across multiple healthcare accounts.
  • Collaborate with creative, social, digital and tech teams to recommend the most effective media and channels for successful campaigns.
  • Take charge of audience-led planning and responsibility for leveraging previous performance measurement.
  • Develop campaign measurement frameworks with projected metrics and benchmarks for each channel.
  • Manage the test-and-learn roadmap for audience segments.
  • Translate complex data sets into insights, working directly with leads to ensure a data-centric approach is used throughout the agency.
  • Recommend software and platforms that build a bigger, clearer picture in a more efficient way, providing business cases for their use.
  • Continue to further your knowledge of digital channels, helping the business remain a leader in this space.
  • Experiment with new media and engagement mechanisms, understanding new user behaviours
A Senior Director, Performance should be
  • Experienced in leading a performance team, preferably agency-side and client-facing.
  • Knowledgeable in paid social tools such as Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads manager.
  • Comfortable with creative ad servers like Spirable and Flashtalking.
  • Experienced with digital management platforms like PRISMA and media intelligence platforms (Kantar, ComScore, GlobalWebIndex).
  • Proficient using paid search technologies – Google Ads and DoubleClick.
  • A pro user of Google Analytics and / or Adobe Analytics.
  • Familiar with CMS analytics like Sprinklr, Khoros and Hootsuite.
  • Experienced with data visualisation software like Google Data Studio and Tableau.
The perks
  • 25 days holiday + bank holidays + an extra 4 days off at Christmas.
  • Private healthcare and private dental insurance.
  • Competitive pension plan (6%), income protection, life assurance.
  • Health cash plan, wellness allowance and mental wellbeing programme.
  • The opportunity to take a paid sabbatical after 5 years of service.
  • Cycle to work scheme and a remote GP service.
  • Wellness and education programmes.
  • Ongoing training and development.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

Upload your CV and / or portfolio.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Job Overview
Job Location