Marketing Analyst

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Marketing Analyst

£30,000 – £40,000 + bonus + benefits
London 
Our client

Following on from an exceptionally strong 2020, we’re continuing to support growth at a global leader in healthcare market research.

With a formidable presence across Europe, the US and Asia, our client is a Forbes Global 2000 and Fortune Future 50 company, ranking as one of the largest and fastest-growing companies in the world, respectively.

Their products and services expand beyond market research to tech, medical education and comms, clinical development and ethical drug promotion. This cross-functional approach has enabled continued organic business development.

The global research arm prides itself on providing high-quality market research, recruitment and support to over 70 countries. They draw from the most advanced statistical and attitudinal methodologies, in turn allowing their clients to provide world-leading offerings.

The role

The Marketing Analyst is responsible for monitoring, analysing and reporting on the performance of marketing activities. This role will play a key part in providing data-driven recommendations for campaigns, suiting someone with an analytical and strategic mindset.

Some of the responsibilities will include
  • Reporting on and analysing the impact of multichannel marketing campaigns.
  • Providing data-driven recommendations to improve user journeys and usability on websites.
  • Assuming responsibility for analytical reporting of campaigns across all channels.
  • Running weekly marketing campaign reviews to track campaign effectiveness, optimising campaigns where possible.
  • Analysing A/B and MVT tests, providing recommendations to Campaign Managers.
  • Collaborating with the wider team on campaign strategy. 
A Marketing Analyst should have
  • Strong experience in marketing campaign analytics and reporting, with experience working as a Marketing Analyst, Campaign Analyst, Digital Analyst or similar.
  • Advanced Excel skills and SQL experience is preferred.
  • Experience presenting findings and making evidence-based marketing campaign recommendations to senior stakeholders.
The perks
  • 25 days holiday plus bank holidays.
  • Private healthcare for you and your family.
  • A competitive pension plan and 4x life cover.
  • Quarterly performance bonus.
  • Subsidised gym membership and Perkbox.
  • Cycle to Work and Season Ticket Loan schemes.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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