Group Director, Social

  • Permanent
  • London
  • Posted 2 weeks ago

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Group Director, Social

£83,000 – £93,000 + 8% bonus + benefits
London

 

Our client

Off the back of a very successful 2020, we’re continuing to search for exceptional talent to join an integrated healthcare marketing and communications agency.

With data at their core – driven by their 150-strong global team of Data Scientists, Analysts and Researchers – their clients benefit from the latest advances in artificial intelligence and machine learning.

The London office is 200-strong and is one of 18 offices located in major healthcare hubs around the world. They are a friendly and social bunch with an entrepreneurial spirit, working with 24 of the top 25 pharma brands including Roche, Bayer and GSK as well a number of biotech, medical devices and tech startups.

Their mission is to make the world a healthier place through effective healthcare marketing and communications. In order to fulfil this, they cultivate a diverse culture that is reflective of the world around us.

What does a Group Director, Social do?
  • Works across all major social platforms including Twitter, Facebook, Instagram, LinkedIn, Snapchat, YouTube and Pinterest.
  • Provides guidance to clients on paid social best practice and strategies.
  • Cultivate knowledge and remain on top of social media platforms and trends, constantly learning and innovating in the social space.
  • Collaborate with teams and take on the role of social media lead across various healthcare accounts (as part of a cross-functional team).
  • Direct the execution of social media analytics, content development and distribution, paid promotions and results.
  • Contribute and lead creative teams to write compelling, engaging and fresh social media content.
  • Work with in-house data scientists and analysts to deliver insights, improve performance and inform content strategy.
  • Oversee social media budgets and collaborate with display / SEM teams to optimise the right balance.
A Group Director, Social should come with
  • A background working as a Social Medial Director or Head of Social in an agency environment.
  • Proficiency with social media platforms including Facebook Ads Manager, Twitter Ads, LinkedIn Ads, YouTube and Pinterest. Facebook Blueprint Certified is preferred.
  • Experience with web analytics platforms such as Google, Adobe Analytics or Coremetrics.
  • Social monitoring and measurement platform experience coupled with strong analytical and problem-solving skills.
 The perks
  • 25 days holiday + bank holidays + an extra 4 days off at Christmas.
  • Private healthcare and private dental insurance.
  • Competitive pension plan (6%), income protection, life assurance.
  • Health cash plan, wellness allowance and mental wellbeing programme.
  • The opportunity to take a paid sabbatical after 5 years of service.
  • Cycle to work scheme and a remote GP service.
  • Wellness and education programmes.
  • Ongoing training and development.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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