Digital & Social Analyst

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Digital & Social Analyst (Performance)

£40,000 – £45,000 + 6% bonus
London

 

Our client

Off the back of a very successful 2020, we’re continuing to search for exceptional talent to join an integrated healthcare marketing and communications agency.

With data at their core – driven by their 150-strong global team of Data Scientists, Analysts and Researchers – their clients benefit from the latest advances in artificial intelligence and machine learning.

The London office is 200-strong and is one of 18 offices located in major healthcare hubs around the world. They are a friendly and social bunch with an entrepreneurial spirit, working with 24 of the top 25 pharma brands including Roche, Bayer and GSK as well a number of biotech, medical devices and tech startups.

Their mission is to make the world a healthier place through effective healthcare marketing and communications. In order to fulfil this, they cultivate a diverse culture that is reflective of the world around us.

The role

Data and Insights is at the core of this agency. Paid media is an important performance-driven method to reach key stakeholders in healthcare and has therefore led to incredible team growth.

We’re hiring for a Digital & Social Analyst to help teams understand the most effective media and channels for campaigns.

The responsibilities
  • Act as the day-to-day social and digital performance analyst across multiple healthcare accounts.
  • Collaborate with creative, social, digital and tech teams to recommend the most effective media and channels for successful campaigns.
  • Drive audience-led planning and be responsible for leveraging previous performance measurement.
  • Develop campaign measurement frameworks with projected metrics and benchmarks for each channel.
  • Manage the test-and-learn roadmap for audience segments.
  • Translate complex data sets into insights, working directly with leads to ensure a data-centric approach is used throughout the agency.
A Digital & Social Analyst should be:
  • Proficient in Google Analytics or Adobe Analytics.
  • Familiar with paid social tools such as Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads Manager.
  • Experienced with audience insight tools (such as GlobalWebIndex and TGI).
  • Familiar with content management system analytics tools – e.g. Sprinklr, Spreadfast, Hootsuite.
The perks
  • 25 days holiday + bank holidays + an extra 4 days off at Christmas.
  • Private healthcare and private dental insurance.
  • Competitive pension plan (6%), income protection, life assurance.
  • Health cash plan, wellness allowance and mental wellbeing programme.
  • The opportunity to take a paid sabbatical after 5 years of service.
  • Cycle to work scheme and a remote GP service.
  • Wellness and education programmes.
  • Ongoing training and development.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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