Data Product Manager

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Data Product Manager

£50,000 – £60,000 + 20% bonus + benefits
London

 

Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. 

The role

The Data Product Manager will be pivotal in owning and driving the measurement and improvement of the customer experience through the intelligence use of insights.

The purpose of this role is to define and own the data strategy that is the foundation for a hyper-personalised customer experience, working with both online and offline data.

Some of the responsibilities include
  • Collaborate with stakeholders and technical teams to define the customer engagement data vision and strategy, overseeing the roadmap and delivery of data products.
  • Establish data requirements for personalisation and reporting.
  • Work with both internal stakeholders and external consultants to define and extend the data architecture.
  • Build the omnichannel capability with a mechanism for tracking cross-channel engagement and unifying this data within a single customer view.
  • Ensure predictive analytics are applied for enhanced personalisation and that data is available for real-time decisioning across digital touchpoints.
  • Maintain and optimise the real-time decisioning logic.
  • Manage the design, build and execution of scheduled marketing automation campaigns.
  • Ensure appropriate product tagging to support measurement, applying attribution tracking to monitor performance of marketing and acquisition campaigns.
  • Introduce automating reporting and dashboarding as well as A/B testing.
  • Produce campaign tracking, post-campaign performance and audience insights to both internal stakeholders and customers.
  • Define and deliver audience segments and oversee conversion funnel analysis 
To apply, you should have
  • Experience as a Product Manager, defining and delivering data solutions that deliver multi-channel measurement, attribution, and advanced analytics.
  • Worked in a Customer Experience / Marketing environment.
  • Strong knowledge of real-time decisioning / marketing automation to build a hyper-personalised customer experience.
  • Familiar with complex decisioning flows and campaign logic.
  • Experience using SQL to extract insights and recommendations from relational databases.
  • Experience building data tables and delivering entity mapping to create a fully connected data ecosystem.
  • Knowledge of Google Analytics and data visualisation tools (Tableau, Power BI, MicroStrategy or similar).
  • Experience with SAS Customer Intelligence (SAS CI) Studio or a similar real-time decisioning product. 
The perks include
  • 25 days holiday + bank holidays.
  • An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
  • Private healthcare and medical cashback plan.
  • Perkbox.
  • Competitive pension plan.
  • Virgin gym membership.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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